BURROW (brrw)
Your content. Your site. Every site.
brrw (is pronounced exactly like *burrow*) — as in what a rabbit does. You dig in. You go somewhere small and specific and interesting. You explore.
That's what the internet used to feel like.
In the 90s and early 2000s, finding something good online felt like discovery. You'd follow a link from one personal site to another, stumble into someone's corner of the web, and find writing that was weird and specific and entirely theirs. There was no feed, no algorithm, no follower count telling you what mattered. You just dug around until you found something that resonated — and then you bookmarked it, and told your friends, and went back.
Who it's for
Independent Creators
You have a site. You write. You want an audience beyond people who already know you exist.
Niche Site Owners
You run a site about something specific. You want fresh, relevant content from people who care about the same thing.
Community Builders
You want to connect a loose network of like-minded sites around shared topics, without building a platform.
How it works
-
01
Identity. Put a small file at
/.well-known/brrw-id.json. That's your proof of ownership — no account needed. -
02
Publish. Post to topics on a relay. Topics nest like folders:
photography/film/35mm. -
03
Subscribe. Other site owners add a single script tag. Your posts appear on their site, live, linking back to you.
-
04
Expire. Posts have a lifespan. Nothing lives forever unless you want it to.
What it is
BRRW is different to the current norm. It aims to be simpler.
| Not This | This |
|---|---|
| Another social platform | Your writing on your domain |
| Algorithmic feeds | Reaching real people on real sites |
| Follower counts | Trust and shared interest |
| Someone else's server | Your identity, on your server |
| Ads & Engagement bait | Genuinely relevant content |
Documentation
These documents serve to guide the developemnt of BRRW.